The Light Beyond Darkness - Prima Alla Scala
client. Champagne Drappier, France
date. 2021
city. Milan, during the Opening Night at La Scala Opera House
objective. Brand awareness - read the case study
tactics: leverage the awareness and visibility of the Opening Night at La Scala involving two influencer/celebrity to live the pre-event, the event and the follow up, telling a story on their social media in line with the values of the brand. (Credit pics: Carlo Guttadauro)
Sassoalloro Oro at Armani Hotel Milano
client. Castello di Montepò di J. Biondi Santi
date. 2021
city. Milan
objective. Launch of a new product
tactics: partnership with Armani Hotel Milano to leverage Made in Italy and all the values of the brand Castello di Montepò, and of the new luxury product Sassoalloro Oro. Creating an elegant campaign (b/w and gold) in line with the sentiment and history of the Tuscan brand and Giorgio Armani. Organizing an exclusive dinner for media, partners and valued stakeholders with a dedicated menù based on Castello di Montepò's wines.
Inspiring Venice - Venezia77
client. Peggy Guggenheim Collection in Venice - No Profit Project
date. 2020
city. Venice, during the 77 Film Festival
objective. Fundraising PGC
tactics: leverage the awareness and visibility of the PGC fundraising during the 77 Venice Film Festival engaging other stakeholders and brand partners (Hilton Molino Stucky Venice, 1701 Franciacorta, Castello di Montepò, LAMARCA), together with the influencer involved in the Red Carpet thanks to an exclusive visit at the Museum. More about the project on our Blog.
Donnafugata e Dolce&Gabbana
client. Donnafugata
date. 2019
city. Milan, via della Spiga Dolce&Gabbana
objective. Brand positioning
tactics: leverage the partnership with Dolce&Gabbana to include fashion and lifestyle - Fashion Week - as a conversation topic within their community.
