TERRITORY BRANDING

client. Donnafugata

date. 2019

city. Pantelleria, Sicily

objective. elevate the brand perception through the narration of the territory

tactics: engage a group of diverse influencer from different sectors (archeology, travel, design, photography, lifestyle) to make them experience Pantelleria through the senses and stories of people living the island, opening the view to unexpected angles. Hiking, traditional architecture, historical sites.

result. This generated a new and authentic narration of Pantelleria, both for domestic and international public, where the brand was the one behind the scenes supporting the cultural heritage and patrimony, giving voice to the people.

DISCOVERING CUTURAL HERITAGE

client. Donnafugata & FAI

date. 2018

city. Milan, Villa Necchi Campiglio

objective. awareness of the exhibition and the Villla Necchi Campiglio during Spring-Summer

tactics: engage Milan igers and dedicate an exclusive visit to the Villa. Define a content plan related to the event, engage the international community thanks to a live guided visit in English through Instagram.

result: double digit growth of visitors.

© 2020 IPR Srls | P.IVA e Codice Fiscale 10747920964 | Milano | Privacy Policy | Cookie | Credits