Villa Verdi - Save Our Heritage
client. Villa Verdi - No profit project
objective. sustain the crowdfunding for Villa Verdi, the house where the most famous Italian composer lived and wrote his music.
tactics: create a new website, in Italian and English, with attention to UX a mobile ready, connected to Instagram the platform most used by the organization to communicate with their stakeholders.
city. Pantelleria, Sicily
objective. elevate the brand perception through the narration of the territory
tactics: engage a group of diverse influencer from different sectors (archeology, travel, design, photography, lifestyle) to make them experience Pantelleria through the senses and stories of people living the island, opening the view to unexpected angles. Hiking, traditional architecture, historical sites.
result. This generated a new and authentic narration of Pantelleria, both for domestic and international public, where the brand was the one behind the scenes supporting the cultural heritage and patrimony, giving voice to the people.
DISCOVERING CUTURAL HERITAGE
client. Donnafugata & FAI
city. Milan, Villa Necchi Campiglio
objective. awareness of the exhibition and the Villla Necchi Campiglio during Spring-Summer
tactics: engage Milan igers and dedicate an exclusive visit to the Villa. Define a content plan related to the event, engage the international community thanks to a live guided visit in English through Instagram.
result: double digit growth of visitors.