influencer engagement - Usa & Italy

client. Donnafugata

date. 2013-2019

city. New York

objective. long-term relationship building, US and international community creation

tactics: engage the top wine influencer in the US after an accurate profiling. Move the relationship from online events to offline visits, first in the US than in Italy (incoming tours). Build trust and a loyalty community in the US, UK and English speaking countries making it participating live to all the events of the brand (online/offline) through dedicated and selected experiences.

result. from 2014 up to date the most influent international winelovers are engaged with the brand, so their community. The brand from unknown become a trendy choice both in Italy and abroad (#DonnafugataTime). 

influencer engagement - Venice Film Festival

client. Hilton Worldwide

date. 2015

city. Venice

objective. international brand awareness b2c

tactics: engage an influencer to experience Venice during the Film Festival, discovering the beauty of the city and lido and participating to the premiere of a movie (American as the influencer and the target public). The activity was live streamed on influencer's social media and Hilton Molino Stucky Venice social media.

result. Hotel social media and Venice destination was the most popular in the Hilton South Europe's social media the entire month. 

influencer engagement - Exhibition Triest

client. Trieste Municipality & APS comunicazione

date. 2014

city. Trieste

objective. cultural and heritage brand awareness

tactics: engage the IgersFVG during the International Instagramers World Day that took place in Triest during "The Great Triest" exhibition.

result. awareness through the lens of Igers community WW led to participation at the exhibition of young audience.

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