client. Castello di Montepò di J.Biondi Santi
city. Maremma Toscana Region
objective. brand awareness and community engagement with the project Castello di Montepò and Maremma Territory
tactics: Thanks to the relationship with international wine influencers, we organize for them a week of events and experiences at Castello di Montepò (harvesting, wine tasting, horse riding through the wineyards etc.) and around Maremma in partnership with famous gastronomic realities (as Da Caino Michelin starred restaurant) to make them discover the brand and the territory.
result. Thousand of daily social media engagement on brand and social media of the participants. Follow up with the content generated during the incoming for more than 4 months, and long-term engagement (see the example).
influencer engagement - VENICE77
client. Hilton Molino Stucky Venice, 1701 Franciacorta, Castello di Montepò, LAMARCA
objective. relationship building while supporting the no-profit project PCG Fundraising
tactics: engage three influencer from different sectors and having different communities to support the PGC fundraising project while participating at the 77 Venice Film Festival. In the meantime, build awareness with the partners of the projects and relations.
result. the following October the influencers where guests of one of the brand, leveraging the presence online, and continuing to release content involving their community (see the example).
influencer engagement - Usa & Italy
city. New York
objective. long-term relationship building, US and international community creation
tactics: engage the top wine influencer in the US after an accurate profiling. Move the relationship from online events to offline visits, first in the US than in Italy (incoming tours). Build trust and a loyalty community in the US, UK and English speaking countries making it participating live to all the events of the brand (online/offline) through dedicated and selected experiences.
result. from 2014 up to date the most influent international winelovers are engaged with the brand, so their community. The brand from unknown become a trendy choice both in Italy and abroad (#DonnafugataTime).
influencer engagement - Venice Film Festival
client. Hilton Worldwide
objective. international brand awareness b2c
tactics: engage an influencer to experience Venice during the Film Festival, discovering the beauty of the city and lido and participating to the premiere of a movie (American as the influencer and the target public). The activity was live streamed on influencer's social media and Hilton Molino Stucky Venice social media.
result. Hotel social media and Venice destination was the most popular in the Hilton South Europe's social media the entire month.
influencer engagement - Exhibition Triest
client. Trieste Municipality & APS comunicazione
objective. cultural and heritage brand awareness
tactics: engage the IgersFVG during the International Instagramers World Day that took place in Triest during "The Great Triest" exhibition.
result. awareness through the lens of Igers community WW led to participation at the exhibition of young audience.