Crisis Management

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Disruption Moment: When everything seems to turn bad, it is the best time to reinvent yourself.

I always believed in relations, true and valuable relations. That's why my first diploma was in Public Relations, to learn not just how...

Covid-19: Content Strategy, priorities for "phase 2"

Marketers and PR pros are integrating the emerging needs of the customers during coronavirus crisis with the brand’s proposition. We must de

Covid-19: This Crisis is Shaping A New Managerial Culture

We must adopt a new mindset, be ready for a continuously evolving situation, and act promptly.