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How to preserve business continuity in the war-scenario Russia-Ukraine

Maintaining a constant and transparent communication relationship with all stakeholders (internal, such as all employees, and external, such as suppliers, institutions, media, etc.) helps to better anticipate and manage unexpected issues. Following some advices.


📌 Issues Mapping: no matter the market or sector you're working in, or if your business is b2b or b2c. It is fundamental to create (or to update daily) the issues map.


📌 Internal Communication: what channels are using our employees to communicate between them and with the management? Fear and confusion generated by the conflict have a direct impact on them, both from the emotional and psychological perspectives.


📌 External Communication: with whom are we in contact? Is it easy to communicate with our company?


📌 Critical listening and review of policy: Who are our sources of information? How do we update our infos?


📌Cybersecurity: where are our company's sensitive information and data stored? Who has access to it? Is available a backup in case of information loss? Who takes care of it?


📌Mock-ups: this is the time to perform crisis training, both for employees and management.


Making our employees conscious about the situation they are living in and giving them tools to deal with that, means making your company a crisis-ready company.




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I'm Francesca Concina and here I share articles and news about IPR. I write about innovation, crisis management, stakeholder engagement.

I have a MBA, Master in Integrated Communication for Business and organizations, Master in New Media, bachelor in Public Relations.

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