Communication Strategy, Brand Identity, Consulting.
We enhance your reputation while preserving your business continuity.
Donnafugata Digital Strategy
Define and manage the global digital strategy for the brand from 2012 to 2019, including influencer engagement, events, strategic partnerships, and integrated communication online/offline.
Castello di Montepò & Armani Hotel Milano
Campaign to launch the wine Sassoalloro Oro. We built a partnership with Armani Hotel Milano. We planned the photo shoot with Giorgio Armani dresses (our creativity, model casting, and location supervision. Credit pic: Enrico Cencini). We defined and organized the launch event, an experiential dinner at Armani's Restaurant with Castello di Montepò wines, by the Biondi Santi family. We created and printed all the materials, brochures, and print collaterals.
Inspiring Venice - Mostra del Cinema di Venezia
It was a two-day event during the International Film Festival in Venice. We organized the red carpet for three influencers and engaged them to sustain the crowdfunding of the Guggenheim Collection. They participated in an exclusive visit to the museum they posted live on social media.
Discover Maremma - Influencer engagement international
The goal was to discover and appreciate the brand and its territory. Thanks to our international relations with influencers from the wine world, we organized a one-week experiential tour between Castello di Montepò and Maremma, Tuscany. Activities included wine tasting, horse riding, and dinner in starred Michelin restaurants.
The Light Beyond Darkness - Prima Alla Scala
The goal was positioning Drappier champagne during the days of the Prima alla Scala, engaging two influencers/celebrities who participated in the event. The protagonists posted live on their social media the experience with the brand in Milan. (Credit pics: Carlo Guttadauro)
Heritage Management - Pantelleria
The goal was to create an authentic narration of the island valuing all its characteristics, also the unknown. We engaged content creators from different sectors (design, archeology, lifestyle, and wine). We organized a tour to discover the territory's nature, architecture, history, and gastronomy together with experts from the island.
Villa Verdi - no profit project
In 2020 we supported Villa Verdi di Sant'Agata di Villanova sull'Arda (PC) by developing a new website. Villa Verdi is the house where Giuseppe Verdi, one of the most famous Italian musicians, lived and wrote his music.