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LinkedIn Live Test of Generative AI Posts

LinkedIn has launched a new feature: an AI update assistant that would help you to share ideas in the composer.

AI-generated content will increasingly prevail over time and attempting to oppose it would be futile, as written by Andrew Hutchinson on Social Media Today.

Riding this trend, LinkedIn has been working on a feature that allows users to create AI-generated posts, and some users are now able to access its new AI post generation tool in the app. See the example from Nima Owji - software and app developer:

Linkedin AI post assistant
Example of Linkedin AI post assistant

As explained by LinkedIn’s Director of Product Keren Baruch:

“When it comes to posting on LinkedIn, we’ve heard that you generally know what you want to say, but going from a great idea to a full-fledged post can be challenging and time-consuming. So, we’re starting to test a way for members to use generative AI directly within the LinkedIn share box. To start, you’ll need to share at least 30 words outlining what you want to say – this is your own thoughts and perspective and the core of any post. Then you can leverage generative AI to create a first draft. This will give you a solid foundation to review, edit and make your own, all before you click post.”



I'm Francesca Concina and here I share articles and news about IPR. I write about innovation, crisis management, stakeholder engagement.

I have a MBA, Master in Integrated Communication for Business and organizations, Master in New Media, bachelor in Public Relations.

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