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The Forbes World’s Most Influential CMOs List: 2023

Forbes recently released its "World's Most Influential CMOs List" for 2023. The list recognizes top Chief Marketing Officers who have made a significant impact in their respective industries. These marketing leaders have demonstrated vision, creativity, and success in brand building, customer engagement, and embracing digital transformation. Sustainability and purpose-driven marketing also played a key role. The list highlights the critical role CMOs play in shaping the brand image and driving business growth in today's competitive market.

At the top, we found William White, CMO of Walmart (USA) followed by Marcel Marcondes Global CMO of Anheuser.Bush InBev (Belgium) and Conny Braams, Chief Digital and Commercial Officer Unilever (England).

The only Italian on the list is Lorenzo Bertelli, Group Marketing Director and Head of Corporate Social Responsibility at Prada Group (11th).

(Source: Forbes - "The Forbes World's Most Influential CMOs List 2023" by Seth Matlins)

Most influential CMO 2023 Forbes



I'm Francesca Concina and here I share articles and news about IPR. I write about innovation, crisis management, stakeholder engagement.

I have a MBA, Master in Integrated Communication for Business and organizations, Master in New Media, bachelor in Public Relations.

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